Role of machine learning in changing social and business eco-system – a qualitative study to explore the factors contributing to competitive advantage during COVID pandemic
Purpose: “Machine learning (ML)” in business aids in increasing company scalability and boosting company operations for businesses all over the world. “Artificial intelligence (AI)” technologies and several “ML” algorithms have grown in prominence in the business analytics sector. In the era of a hu...
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Main Authors: | Sanil, Hishan Shanker, Singh, Deepmala, Raj, K. Bhavana, Choubey, Somya, Kumar Bhasin, Narinder Kumar, Yadav, Ranjeeta, Gulati, Kamal |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing Limited
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/104787/1/HishanShankerSanil2022_RoleofMachineLearninginChangingSocial.pdf http://eprints.utm.my/104787/ http://dx.doi.org/10.1108/WJE-06-2021-0357 |
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