Innovation strategy of small industry batik in competitive advantage

• Main Authors: Jumhur, A. A., Mahmood, N. H. N., Muchdie, M.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/75145/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040862894&doi=10.1166%2fasl.2017.10174&partnerID=40&md5=439b9a93b08f8f28f9adbc46107adb9c

This study analyzing the effect of competence in marketing to competitive advantage, especially seen from a comparison of relative market share and growth in market share. By using Structural Equation Modelling (SEM) this study tested independent variable (Variable Marketing Strategy and Innovation...