Competitive advantage through internal perception of organizational culture

• Main Authors: Mohd Isa, Mohd Faizal, Zainal, Arifin, Abdul Aziz, Fazli Shah, Wan Mohd Noor, Wan Shakizah, Daud, Zulkiflee, Masnan, Maz Jamilah
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/3504/1/M2.pdf; http://repo.uum.edu.my/3504/; http://www.internationalconference.com.my/proceeding/icber2010_proceeding/PAPER_212_CompetitiveAdvantage.pdf

Current business environment has become more complicated and advanced. Therefore, an organization should sustain its competitive advantage to ensure the business survival. An organization may enhance its business competitive advantage through their employees. This paper attempts to discuss relations...