Hybrid strategy: a new strategy for competitive advantage

Both strategic management researchers and practitioners have realized the importance of cost and differentiation strategies for effective organizational performance and excellence. Recently many large enterprises/corporations have been applying both strategies simultaneously, rather than applying a...

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Bibliographic Details
Main Authors: Baroto, Mas Bambang, Abdullah, Muhammad Madi
Format: Conference or Workshop Item
Published: 2012
Online Access:http://eprints.utm.my/id/eprint/40643/
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