Business intelligence for sustainable competitive advantage
The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool.Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched.To fill this gap, this study attempts to develop a model for successfu...
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| Format: | Book Section |
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Emerald Group Publishing Limited
2015
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| Online Access: | http://repo.uum.edu.my/18647/ http://www.emeraldinsight.com/doi/pdfplus/10.1108/S1069-096420150000022014# |
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