Factor influencing young consumers’ intention to purchase organic food

• Main Authors: Kang, Yi Joe, Shiau, Wei Chan, Ismail, Fadillah, Tasmin, Rosmaini, Ahmad, Md Fauzi
• Format: Conference or Workshop Item
• Language: English
• Published: 2024
• Subjects: HF Commerce
• Online Access: http://eprints.uthm.edu.my/12106/1/P16913_a1c434c83b47e5a5e1b20cc73033cc67.pdf%204.pdf; http://eprints.uthm.edu.my/12106/; https://doi.org/10.30880/rmtb.2024.05.01.066

Following the researcher's preliminary study involving customers of AEON stores in Batu Pahat, the research findings revealed significant price disparities between organic food and conventional food in Malaysia, with organic food being considerably more expensive, often ranging from 100% to 300...