Evaluating information credibility toward green marketing in Indonesia

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-ori...

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Bibliographic Details
Main Authors: Jamal, Fauziyah Nur, Othman, Norfaridatul Akmaliah, Saleh, Raden Chairul, Nurhanay, Almira Husnun, Rohmah, Wafrotur
Format: Article
Language:English
Published: Korea Distribution Science Association (KODISA) 2021
Online Access:http://eprints.utem.edu.my/id/eprint/25825/2/3.5%20JAMAL%20ET%20AL%20P1.PDF
http://eprints.utem.edu.my/id/eprint/25825/
https://www.koreascience.or.kr/article/JAKO202104142211604.pdf
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