Malaysia Corporate Credibility Index : An Assesment

• Main Authors: Dayang Affizzah, Awang Marikan, Fathan, Soetrisno, Irma Yazreen, Binti Md Yusoff, Winnie, Nirau
• Format: Article
• Language: English
• Published: Macrothink Institute, Inc. 2019
• Subjects: H Social Sciences (General); HB Economic Theory; HD Industries. Land use. Labor
• Online Access: http://ir.unimas.my/id/eprint/27404/1/Dayang%20Affizzah%2C%20Binti%20Awang%20Marikan.pdf; http://ir.unimas.my/id/eprint/27404/; http://www.macrothink.org/journal/index.php/jpag/article/view/15246

Corporate credibility has attracted interest from a wide range of academic disciplines. Malaysians tend to identify themselves by ethnic groups and not nationality. Cross-national marketing research that attempts to make comparisons and generalizations about Malaysian consumers, instead of Malay, C...