Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?
This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized...
Saved in:
Main Authors: | Zawawi, Dahlia, Chew, Jong Dick |
---|---|
Format: | Article |
Language: | English |
Published: |
Universiti Putra Malaysia Press
2013
|
Online Access: | http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf http://psasir.upm.edu.my/id/eprint/28337/ http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/10%20Page%20171-188.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Faktor rintangan ke atas kempen tak nak merokok.
Resistance in the "say no to smoking' campaign
by: Hassan, Hanum, et al.
Published: (2014) -
Resistance in the 'say no to smoking' campaign
by: Hanum, Hassan, Dr., et al.
Published: (2015) -
Conflict about quitting predicts the decision to stop smoking gradually or abruptly: evidence from stop smoking clinics in Malaysia
by: Wee, L.H., et al.
Published: (2011) -
Anti-smoking drive by faculty
by: Malay Mail, Malaysia
Published: (1988) -
Stop smoking clinics in Malaysia: characteristics of attendees and predictors of success
by: Wee, L.H., et al.
Published: (2011)