A study on the effectiveness of fear appeal anti-smoking advertisement towards cigarette packages / Fareezal Awang Jaffar
A sample of 133 1Borneo hypermall employees in private sector filled out a questionnaire asking about what social norms, smoking attitudes and self-esteem got to do with the effectiveness of fear appeal anti-smoking advertisement. The purpose of this study is to determine the underlying positive imp...
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| Format: | Student Project |
| Language: | English |
| Published: |
2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96074/1/96074.pdf https://ir.uitm.edu.my/id/eprint/96074/ |
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