Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?

This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized...

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Bibliographic Details
Main Authors: Zawawi, Dahlia, Chew, Jong Dick
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf
http://psasir.upm.edu.my/id/eprint/28337/
http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/10%20Page%20171-188.pdf
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