Development of creative anti-smoking online PSA
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea (Stanton, 1984). Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is diffe...
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| Format: | Other |
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Open University Malaysia
2018
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| Online Access: | http://library.oum.edu.my/repository/1500/1/library-document-1500.pdf http://library.oum.edu.my/repository/1500/ |
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