Passive smoking marketing campaign strategy - say no to 2nd hand smoking / Saadiah @ Juliana Saadun … [et al.]

• Main Authors: Saadun, Saadiah @ Juliana, Ma’amor, Hairunnisa, Ghazali, Ayu Rohaidah, Achim, Nur' Ain, Munir, Ros Intan Saffinaz
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2013
• Subjects: Communication. Mass media
• Online Access: https://ir.uitm.edu.my/id/eprint/77756/1/77756.pdf; https://ir.uitm.edu.my/id/eprint/77756/

Cigarette related illness keep rising although massive campaigns on the said have been carried out. Previous marketing largely focus on methods for smokers to smoking free however Its attention is given on the passive smokers that refers to non-smokers but forcedly inhale the smoke. This can be obse...