Essentials of strategic management : the quest for competitive advantage, 4th ed.
T he standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analy...
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
McGraw-Hill Education
2020
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| 主题: | |
| 在线阅读: | http://dspace.uniten.edu.my/jspui/handle/123456789/17031 |
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| 总结: | T he standout features of this fourth edition of Essentials of Strategic Management
are its concisely written and robust coverage of strategic management
concepts and its compelling collection of cases. The text presents a
conceptually strong treatment of strategic management principles and analytic
approaches that features straight-to-the-point discussions, timely examples,
and a writing style that captures the interest of students. While this
edition retains the 10-chapter structure of the prior edition, every chapter has
been reexamined, refined, and refreshed. New content has been added to keep
the material in line with the latest developments in the theory and practice of
strategic management. Also, scores of new examples have been added, along
with fresh Concepts & Connections illustrations, to make the content come
alive and to provide students with a ringside view of strategy in action. The
fundamental character of the fourth edition of Essentials of Strategic Management
is very much in step with the best academic thinking and contemporary
management practice. The chapter content continues to be solidly mainstream
and balanced, mirroring both the penetrating insight of academic thought and
the pragmatism of real-world strategic management. |
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