Essentials of strategic management : the quest for competitive advantage, 4th ed.

T he standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analy...

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Bibliographic Details
Main Author: John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
Format: Book
Published: McGraw-Hill Education 2020
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