Strategic management : concepts and classes, 13th ed.

Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strateg...

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Bibliographic Details
Main Author: Fred R. David.
Format: Book
Language:English
Published: Prentice Hall 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/14245
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