Essentials of strategic management : the quest for competitive advantage, 4th ed.
T he standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analy...
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Main Author: | John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. |
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Format: | Book |
Language: | English |
Published: |
McGraw-Hill Education
2020
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Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17031 |
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