Essentials of strategic management : the quest for competitive advantage, 4th ed.

T he standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analy...

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Main Author: John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
Format: Book
Language:English
Published: McGraw-Hill Education 2020
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Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/17031
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spelling my.uniten.dspace-170312020-10-15T05:51:30Z Essentials of strategic management : the quest for competitive advantage, 4th ed. John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. 1. Strategic planning. 2. Business planning. 3. Competition. 4. Strategic planning—Case studies. T he standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts & Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the fourth edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. 2020-10-15T05:51:30Z 2020-10-15T05:51:30Z 2015 Book http://dspace.uniten.edu.my/jspui/handle/123456789/17031 en McGraw-Hill Education
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
language English
topic 1. Strategic planning. 2. Business planning. 3. Competition. 4. Strategic planning—Case studies.
spellingShingle 1. Strategic planning. 2. Business planning. 3. Competition. 4. Strategic planning—Case studies.
John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
Essentials of strategic management : the quest for competitive advantage, 4th ed.
description T he standout features of this fourth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts & Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the fourth edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
format Book
author John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
author_facet John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
author_sort John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
title Essentials of strategic management : the quest for competitive advantage, 4th ed.
title_short Essentials of strategic management : the quest for competitive advantage, 4th ed.
title_full Essentials of strategic management : the quest for competitive advantage, 4th ed.
title_fullStr Essentials of strategic management : the quest for competitive advantage, 4th ed.
title_full_unstemmed Essentials of strategic management : the quest for competitive advantage, 4th ed.
title_sort essentials of strategic management : the quest for competitive advantage, 4th ed.
publisher McGraw-Hill Education
publishDate 2020
url http://dspace.uniten.edu.my/jspui/handle/123456789/17031
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score 13.138576