Crafting and executing strategy : the quest for competitive advantage: concepts and cases, 21th ed.

By offering the most engaging, clearly articulated, and conceptually sound text on strategic management, Crafting and Executing Strategy has been able to maintain its position as the leading textbook in strategic management for over 30 years. With this latest edition, we build on this strong foun...

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Bibliographic Details
Main Author: Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A.J. Strickland III.
Format: Book
Language:English
Published: McGraw-Hill Education 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/15810
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