Service recovery strategies in western based fast food restaurants : a structural equation model test
This paper sets out to confirm a model that depicts the probability that service recovery activities will be carried out by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using exp...
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Main Authors: | Ernest Cyril, de Run, Heriyadi, Kusyarnadi |
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Format: | E-Article |
Language: | English English |
Published: |
International Journal of Business and Society
2008
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/551/1/40%20service%20recovery%20strategies%20in%20western%20based%20fast%20food%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/551/2/40%20service%20recovery%20strategies%20in%20western%20based%20fast%20food.pdf http://ir.unimas.my/id/eprint/551/ |
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