Evaluation Of Information Sources : A Study Of Sarawakian Business-To-Business Elite Managers

• 主要な著者: Ernest Cyril, de Run, Siti Hasnah, Hassan
• フォーマット: E-Article
• 言語: English; English
• 出版事項: Journal of Asia Pacific Marketing 2003
• 主題: AC Collections. Series. Collected works; H Social Sciences (General)
• オンライン･アクセス: http://ir.unimas.my/id/eprint/523/1/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin%20%28%20abstract%29.pdf; http://ir.unimas.my/id/eprint/523/2/7%20Evaluation%20of%20information%20sources%20A%20study%20of%20sarawakin.pdf; http://ir.unimas.my/id/eprint/523/

This paper reports the findings of an empirical study on the information behavior of 179 SME elite managers based in Sarawak, Malaysia. The purpose of the paper was to make available its findings for marketing managers to develop an appropriate promotion strategy that would reach such elite managers...