Destination Resources towards Ecotourism Competitiveness: The Moderating Impact of Social Media Marketing
In this era of globalization, individuals are increasingly looking forward reconnection with the Mother Nature. The richness of destination resources in these destinations leads ecotourism to become one of the rapidly growing industries in Malaysia. Ecotourism, or sustainable tourism which commonly...
Saved in:
Main Author: | Jun Zhou, Thong |
---|---|
Format: | Thesis |
Language: | English |
Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2021
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/35197/1/Thong%20Jun%20%20ft.pdf http://ir.unimas.my/id/eprint/35197/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Examining Ecotourism Destinations Competitiveness and the
Moderating Impact of Social Media Marketing : Post-COVID-19
Propositions for Ecotourism Industry Actors
by: Thong, Jun Zhou, et al.
Published: (2022) -
Leveraging Technology Readiness for Ecotourism Competitiveness: Insights from Sarawak, Malaysia
by: Jun Zhou, Thong
Published: (2024) -
Identifying motivators of ecotourism destination competitiveness : The examination on soft infrastructure constructs and moderating impact of mobile technology
by: Chan, Wei Chiang, et al.
Published: (2023) -
ENDOWED AND CREATED RESOURCES TOWARDS ECOTOURISM COMPETITIVENESS: NATURAL PROTECTED AREAS IN SARAWAK
by: Jun Zhou, Thong, et al.
Published: (2020) -
Tourist pereption towards Segamat as ecotourism destination
by: Mohamad Sopian, Khairunn Najwa
Published: (2017)