Service Branding On Telecommunication : Bong Ee Boon A Case Study In Kuching
Service branding plays an important role for an organization which provides services that also includes telecommunication. Therefore, this study aims to explore the service brand equity associated with service satisfaction and brand loyalty in telecommunication service brand by using the Berry (2000...
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2009
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| Online Access: | http://ir.unimas.my/id/eprint/23355/1/Service%20branding%20on%20the%20telecommunication-a%20case%20study%20in%20Kuching%20%2824%20pgs%29.pdf http://ir.unimas.my/id/eprint/23355/4/Service%20branding..ft.pdf http://ir.unimas.my/id/eprint/23355/ |
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