Innovation in healthcare performance among private brand’s healthcare services in small and medium-sized enterprises (SMEs)

• Main Authors: Baharun, Rohaizat, Mi, Tock Jing, Streimikiene, Dalia, Mardani, Abbas, Shakeel, Jawaria, Nitsenko, Vitalii
• Format: Article
• Language: English
• Published: Budapest Tech Polytechnical Institution 2019
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/88459/1/RohaizatBaharun2019_InnovationinHealthcarePerformanceamongPrivateBrand%E2%80%99sHealthcare.pdf; http://eprints.utm.my/id/eprint/88459/; http://dx.doi.org/10.12700/APH.16.5.2019.5.9

Small and medium-sized enterprises (SMEs) in Malaysia are rapidly expanding their businesses; they use international diversification as an imperative strategic route to attain growth. Due to the great potential of SME in a developing market and the importance of branding that induces the performance...