Understanding the factors that affect the adoption of innovative high-technology brands: The case of Apple iPhone in Malaysia
The purpose of this study is to examine how innovation attributes, social influence, and perceived risk can affect technology brand adoption.The impact of innovation attributes, social influence, and perceived risk on iPhone adoption has been tested through series of tests (i.e., reliability, explor...
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| Format: | Article |
| Language: | English |
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Routledge
2012
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| Online Access: | http://repo.uum.edu.my/12385/1/document%2811%29.pdf http://repo.uum.edu.my/12385/ http://dx.doi.org/10.1080/08911762.2012.753564 |
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