Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1413/1/Consumers%2527%2Bpersonal%2Bvalues%2B%2528abstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/1413/ http://www.researchgate.net/publication/236204270_Consumers'_personal_values_and_sales_promotion_preferences_effect_on_behavioural_intention_and_purchase_satisfaction_for_consumer_product |
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