Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators

Doctor of Philosophy in Management

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书目详细资料
主要作者:	Mohammad Wasib, Latif
其他作者:	Md. Aminul, Islam, Prof. Dr.
格式:	Thesis
语言:	English
出版:	Universiti Malaysia Perlis (UniMAP) 2017
主题:	Hotel industry Tourism management Brand image Advertisement Tourism > Bangladesh
在线阅读:	http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77892
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