Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators
Doctor of Philosophy in Management
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Main Author: | Mohammad Wasib, Latif |
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Other Authors: | Md. Aminul, Islam, Prof. Dr. |
Format: | Thesis |
Language: | English |
Published: |
Universiti Malaysia Perlis (UniMAP)
2017
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Subjects: | |
Online Access: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/77892 |
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