Brand image as the competitive edge for hospitals in medical tourism

Purpose – Following promising growth of the international medical tourism industry, competitions within the global market have escalated tremendously with increased involvement by numerous healthcare providers to acquire a share of its disposable income. The brand reputation would hereby play a det...

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Bibliographic Details
Main Authors: Cham, Tat Huei, Cheng, Boon Liat *, Low, M. P., Cheok, Jason *
Format: Article
Language:English
Published: Emerald 2021
Subjects:
Online Access:http://eprints.sunway.edu.my/1821/1/Brand%20Image.pdf
http://eprints.sunway.edu.my/1821/
https://www-emerald-com.ezproxy.sunway.edu.my/insight/publication/issn/0955-534X
https://doi-org.ezproxy.sunway.edu.my/10.1108/EBR-10-2019-0269
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