Mobile Marketing Acceptability on Fast Food Restaurants in Kuala Lumpur , Malaysia

• Main Authors: Che Musa Che Omar, Mohd. Faiq Abdul Fattah
• Language: English
• Published: 2013
• Subjects: Mobile Marketing; Fast Food Restaurant; Quantitative Method; Branding Effect
• Online Access: http://ir.unikl.edu.my/jspui/handle/123456789/5146

Mobile marketing is becoming very popular in business for marketing purposes. This study highlights the user acceptability level and to determine the factors that influenced mobile marketing acceptability. A quantitative research method is used to quantify the customer responses on the acceptance le...