The Application of Waiting Lines System in Improving Customer Service Management: The Examination of Malaysia Fast Food Restaurants Industry

• المؤلف الرئيسي: Ismail Z., Shokor S.S.A.B.
• التنسيق: مقال
• اللغة: English
• منشور في: 2017
• الموضوعات: Average numbers; Customer service management; Customer spending; Fast-food restaurants

Rapid life time change of the Malaysian lifestyle had served the overwhelming growth in the service operation industry. On that occasion, this paper will provide the idea to improve the waiting line system (WLS) practices in Malaysia fast food chains. The study will compare the results in between th...