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Mobile Marketing Acceptability on Fast Food Restaurants in Kuala Lumpur , Malaysia

Mobile marketing is becoming very popular in business for marketing purposes. This study highlights the user acceptability level and to determine the factors that influenced mobile marketing acceptability. A quantitative research method is used to quantify the customer responses on the acceptance le...

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Bibliographic Details
Main Authors: Che Musa Che Omar, Mohd. Faiq Abdul Fattah
Format:
Language:English
Published: 2013
Subjects:
Mobile Marketing
Fast Food Restaurant
Quantitative Method
Branding Effect
Online Access:http://ir.unikl.edu.my/jspui/handle/123456789/5146
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http://ir.unikl.edu.my/jspui/handle/123456789/5146

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