A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR

Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive...

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Bibliographic Details
Main Authors: NUR ULMARDIAH BT JAMALUDIN, UNIKL MIMET
Format: Book
Language:English
Published: 2015
Online Access:http://localhost/xmlui/handle/123456789/10250
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