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A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR

Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive...

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Main Authors: NUR ULMARDIAH BT JAMALUDIN, UNIKL MIMET
Format: Book
Language:English
Published: 2015
Online Access:http://localhost/xmlui/handle/123456789/10250
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id my.unikl.ir-10250
record_format eprints
spelling my.unikl.ir-102502015-06-19T02:46:32Z A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR NUR ULMARDIAH BT JAMALUDIN UNIKL MIMET Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive advantage. Packaging is also one of the most important factors that influence the buying decision at the point of sale that's where its turns into an essential part os sales process. 2015-06-19T02:46:32Z 2015-06-19T02:46:32Z 2015-06-19 Book http://localhost/xmlui/handle/123456789/10250 en
institution Universiti Kuala Lumpur
building UniKL Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kuala Lumpur
content_source UniKL Institutional Repository
url_provider http://ir.unikl.edu.my/
language English
description Today, packaging is one of the necessities of human life. Different types of packaging plays a vital role in the production, storage, distribution and marketing of customer and non-customer. For some companies, packaging could cause differentiation from competitors and be considered as a competitive advantage. Packaging is also one of the most important factors that influence the buying decision at the point of sale that's where its turns into an essential part os sales process.
format Book
author NUR ULMARDIAH BT JAMALUDIN
UNIKL MIMET
spellingShingle NUR ULMARDIAH BT JAMALUDIN
UNIKL MIMET
A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
author_facet NUR ULMARDIAH BT JAMALUDIN
UNIKL MIMET
author_sort NUR ULMARDIAH BT JAMALUDIN
title A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
title_short A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
title_full A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
title_fullStr A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
title_full_unstemmed A STUDY ON RELATIONSHIP BETWEEN PACKAGING ELEMENTS TOWARDS CUSTOMER BEHAVIOR
title_sort study on relationship between packaging elements towards customer behavior
publishDate 2015
url http://localhost/xmlui/handle/123456789/10250
_version_ 1644485108291338240
score 13.214268

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