The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
The aim of this study is to determine the relationship between brand personality, brand attitude and purchase intention towards facial skin care products in Kota Kinabalu, Sabah. Brand Personality is the independent variable, brand attitude acts as the mediator and purchase intention is the dependen...
Saved in:
Main Author: | Jessie James Sham |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2012
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/38573/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38573/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38573/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
by: Jessie James Sham
Published: (2012) -
Influence Of Personal Values of Luxury Cosmetic Brand Identification on Consumer Brand Loyalty
by: Siti Nor Bayaah Ahmad, et al.
Published: (2021) -
Islamic Branding
by: Mohammed Abdullah, Abdulhameed Mohammed, et al.
Published: (2020) -
Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
by: Liew, Toh Soon
Published: (2012) -
Store-related factors contributing to offline private label brands purchase intention among Gen Y customers
by: Sawanah Mumin, et al.
Published: (2021)