Non-muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model

• Main Authors: Ag. Damit, Dayang Haryani Diana, Harun, Amran, Martin, David, Shamsudin, Abdul Shukor, Mohd Kassim, Abdul Wahid
• Format: Article
• Published: UMS 2018
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/5472/

Halal food is widely recognised for its exceptional quality assurance and wholesomeness which attracts both Muslim and non-Muslim consumers. Previous studies have shed some light on the Muslim consumer attitude-behaviour interactions with halal products. However, studies of similar topic focusing on...