Personality and the agent’s performance in multilevel marketing mediated by interpersonal identification
This paper aims to explore the influence of personality traits on the agent’s performance in the MLM industry based in Malaysia, taking into consideration the mediating role of interpersonal identification. Method or approach used is the Big Five Factors (BFF) of personality traits used in this pape...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Asian Scholars Network
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30427/1/Personality%20and%20the%20Agent%E2%80%99s%20Performance%20in%20Multilevel%20Marketing%20Mediated%20by%20Interpersonal%20Identification%20ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/30427/2/Personality%20and%20the%20Agent%E2%80%99s%20Performance%20in%20Multilevel%20Marketing%20Mediated%20by%20Interpersonal%20Identification.pdf https://eprints.ums.edu.my/id/eprint/30427/ http://myjms.mohe.gov.my/index.php/aje/article/view/10149/4792 |
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https://eprints.ums.edu.my/id/eprint/30427/1/Personality%20and%20the%20Agent%E2%80%99s%20Performance%20in%20Multilevel%20Marketing%20Mediated%20by%20Interpersonal%20Identification%20ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/30427/2/Personality%20and%20the%20Agent%E2%80%99s%20Performance%20in%20Multilevel%20Marketing%20Mediated%20by%20Interpersonal%20Identification.pdf
https://eprints.ums.edu.my/id/eprint/30427/
http://myjms.mohe.gov.my/index.php/aje/article/view/10149/4792