Smartphone dependency and its impact on purchase behavior

• Main Authors: Harun, Amran, Liew, Toh Soon, Mohd Kassim, Abdul Wahid, Sulong, Rini Suryati
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2015
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/3458/1/AJ%202017%20%2854%29%20Smartphone%20dependency%20and%20its%20impact%20on%20purchase%20behavior.pdf; http://eprints.uthm.edu.my/3458/; http://dx.doi.org/10.5539/ass.v11n26p196

People nowadays seem to become dependent towards smartphone due to its convenience, great camera features, easy applications’ installations, and more importantly, it can do most of the computer functions on the go. Significantly, smartphone usage in Malaysia is growing enormously and has become a si...