Marketing mix and STP strategies: a qualitative inquiry into grocery retailers in Malaysia
The rapid changes of retailers are always the primary concern faced by the players in the competitive industry. Without a proper understanding of the market needs in the volatile market environment, retailers are facing shutdowns and experiencing a drastic drop in demand. With this in mind, retailer...
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| Main Authors: | , , |
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| Format: | Proceedings |
| Language: | English |
| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/27143/1/Marketing%20Mix%20and%20STP%20Strategies%2C%20A%20Qualitative%20Inquiry%20into%20Grocery%20Retailers%20in%20Malaysia-Abstract.pdf https://eprints.ums.edu.my/id/eprint/27143/2/Marketing%20Mix%20and%20STP%20Strategies%2C%20A%20Qualitative%20Inquiry%20into%20Grocery%20Retailers%20in%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/27143/ |
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