Impact of intercultural competence on service quality and satisfaction in the grocery retailing: a conceptual framework
The article presents a comprehensive and conceptual framework on key factors of intercultural competence influencing policy, which is one of the most important dimensions of perceived service quality and customer satisfaction in the grocery retail industry of Malaysia. The theory-based path model of...
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| Main Authors: | , |
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| Format: | Article |
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EST Publishing
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/30579/ https://www.researchgate.net/publication/269701792_Impact_of_Intercultural_Competence_on_Service_Quality_and_Customer_Satisfaction_in_the_Grocery_Retail_Industry_A_Conceptual_Framework |
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