The concept of Kano-QFD integration for nonlinear customer needs in product and service design
High quality of product and service is always demanded by customers. Conversely, poor quality of product and service will result with customer dissatisfaction. However, this linear relationship is no longer accurate due to the complexity nature of customer needs. Non-linear relationship should be co...
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Main Authors: | Nordin, N., Razli Che Razak |
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Format: | Non-Indexed Article |
Published: |
Penerbit Akademia Baru
2014
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Online Access: | http://discol.umk.edu.my/id/eprint/8407/ http://www.akademiabaru.com/doc/ARSRV4_N1_P1_6.pdf |
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