The concept of Kano-QFD integration for nonlinear customer needs in product and service design

High quality of product and service is always demanded by customers. Conversely, poor quality of product and service will result with customer dissatisfaction. However, this linear relationship is no longer accurate due to the complexity nature of customer needs. Non-linear relationship should be co...

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Bibliographic Details
Main Authors: Nordin, N., Razli Che Razak
Format: Non-Indexed Article
Published: Penerbit Akademia Baru 2014
Online Access:http://discol.umk.edu.my/id/eprint/8407/
http://www.akademiabaru.com/doc/ARSRV4_N1_P1_6.pdf
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