REVISITED THE IMPORTANCE AND PERFORMANCE ANALYSIS (IPA) AND KANO MODEL FOR CUSTOMER SATISFACTION MEASUREMENT
This study is to find out what the result of qualitative and quantitative approaches related to customer satisfaction if its measurement is carried out by integrating the measurement of customer satisfaction refers to the importance-performance (IPA) concept and Kano model into SERVQUAL attribute...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Engineers and Technologists Review
2012
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/7633/1/Journal_22_Ip.pdf http://eprints.utem.edu.my/id/eprint/7633/ http://www.getview.org/ |
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