Branded content experience in social media: Conceptualization, scale development, and validation
Understanding customer experience with branded content on social media has become critical as brands allocate a considerable budget to the creation and dissemination of branded content. Customers interact with social media branded content such as brand-related images, videos, and text posts, and res...
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Main Authors: | Waqas, Muhammad, Salleh, Noor Akma Mohd, Hamzah, Zalfa Laili |
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Format: | Article |
Published: |
Elsevier Sci Ltd
2021
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Online Access: | http://eprints.um.edu.my/27065/ |
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