The Effect of Entrepreneurial Orientation and Brand Orientation on SME Internalization and Performance: A Conceptual Framework

• Main Authors: Mudalige, Darshana Mahilal, Ismail, Noor Azizi, Dassanayake, S.W.S.B
• Format: Article
• Language: English
• Published: UUM Press 2014
• Subjects: HF Commerce
• Online Access: https://repo.uum.edu.my/id/eprint/30305/1/IPBJ%2006%2001%202014%2069-98.pdf; https://repo.uum.edu.my/id/eprint/30305/; https://e-journal.uum.edu.my/index.php/gbmr/article/view/16936

This paper presents a framework for determining the relationships between entrepreneurial orientation and brand orientation on internationalization and performance of SMEs with the moderating effect of industry context and organizational learning. In review of the current literature, it was found th...