Understanding service encounter and loyalty in Malaysian travel agencies / Nurulaini Abas and Mazlina Mahdzar
The primary goal of this research is to understand service encounters on customer loyalty in Malaysian Travel Agencies. It is concerned with personal interaction and physical interaction interacts with travel agencies in order to influence loyalty. Previous studies found that complaints about travel...
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Main Authors: | Abas, Nurulaini, Mahdzar, Mazlina |
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Format: | Article |
Language: | English |
Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/97725/1/97725.pdf https://ir.uitm.edu.my/id/eprint/97725/ https://www.jthca.org/ |
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