The five dimension of service quality (SERVQUAL) towards the tourist's satisfaction in using travel agency services in Sabah / Farahdatul Akma Abdullah Thani

• Main Author: Abdullah Thani, Farahdatul Akma
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Travel agencies and clubs; Travel and state. Tourism; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/67128/1/67128.pdf; https://ir.uitm.edu.my/id/eprint/67128/

The purpose of this study is aims to investigate the five dimensions of SERVQUAL towards tourist's satisfaction in using travel agency services in Sabah. The determinant service quality dimensions is used for identify the most influential towards tourist's satisfaction in using travel agen...