Sevicescape and customer loyalty of high-end rural homestay in China: a case study of Beijing / Zhang Yuting and Mazlina Mahdzar
High-end rural homestay is an emerging accommodation product in China in the context of rural revitalization. This study aims to explain its servicescape and explore the relationship between the servicescape and customer loyalty in high-end rural homestay. The study adopts user-generatedcontent anal...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97750/1/97750.pdf https://ir.uitm.edu.my/id/eprint/97750/ https://www.jthca.org/ |
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