The awareness of the IPTA student in Sabah toward Sabah tourism board as a state government tourism promotional agency / Franklin Hazley Lai

• Main Author: Lai, Franklin Hazley
• Format: Student Project
• Language: English
• Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2006
• Subjects: Travel agencies and clubs; Travel and the state. Tourism; Planning. Business planning. Strategic planning
• Online Access: http://ir.uitm.edu.my/id/eprint/26929/1/PP_FRANKLIN%20HAZLEY%20LAI%20BM%20S%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/26929/

The researcher may conclude that the IPTA students in Sabah mostly aware of the existence of Sabah Tourism Board (STB). However, the functions of the company were not widely known. Students may tend to generalize the functions according to the brand name. The major factor that contributes to the awa...