A study on consumer purchase intention towards hybrid cars / Jarween Jayapal

• Main Author: Jayapal, Jarween
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/97243/1/97243.pdf; https://ir.uitm.edu.my/id/eprint/97243/

The paper looks into the consumer purchase intention towards hybrid cars. A questionnaire was designed with a sample of 115 in area of Kota Kinabalu city. The objectives of this research is to determine factor influence consumer purchase intention for hybrid car, this is to ascertain the right facto...